For the local business companies, it is a big challenge to reach to the maximum number of customers due to increasing competition. As you know, competition is very high in every industry; every owner wants to make business visible to the maximum number of customers. If you are customers are able to find you easily, it will be very beneficial for the growth of your business in any market. The best way to make your business visible is by using Google My Business tool. As you know, more than 90% of customers use search engines to reach to any business company. If your customers are able to search for your address, contacts and location on Google Maps easily, they will reach to your company without any inconvenience. In this kind of situation, you will need to list your business on Google Maps and it will be a good strategy of digital marketing for your company. Today, it is very easy for the customers to directly use Google to find the details related to address, contact and location of any company. If your company is listed on Google Map, the customers will easily reach it by using any device like smartphone, tablet or computer. Like millions of other business owners, you should also use this strategy as an excellent way of marketing in local markets. To implement this effective strategy, you will need to know about the right way to list your business on Google Maps.
Process to add your business on Google Maps
After establishing your business in any market, it is essential to list it to Google My Business directory. For every business owner, hair is an easystep by step process to list the business on Google My Business tool:
First of all, visit “Google my business” and click “Start Now” option on it.
Enter the name of your business company and add the details of address of business in search box.
In this step, you will need to add or select your business on it. If you find a listing of your company in suggested matches, select it or you can choose the option of “Add your business” and can provide the essential information after it. There will be an option to choose category that will be beneficial for Google to list your business and display it to the right audience.
After adding all the details, there will be a process of verification from Google. On your location, you will receive a postcard having verification PIN. It may take a time of one to two weeks. There may be another option to receive the PIN with a text message or a phone call. It will be a much easier and faster way to get it.
In this final step, you will confirm the details of your business and will also set up a page of Google+ for your business. It is also the first step ofprocess of local search optimization so that you can keep your business on high priority and your customers can easily find it online.
With all these steps, you will be able to list your business on Google my business page and it will be very effective to make it reachable for all the targeted customers and internet users in local area. You will get options to add the information about your business, address, location, contact details, reviews and photos related to it. All this information is very beneficial when you want to interact with the targeted customers in a better way in your local area. The customers can also review your business and can give it a rating on the page of Google my business so it will be very beneficial when you want to get feedback from the customers about your business company.
How can Google Map listing help in business growth?
If you have some of the serious goals to establish your business as a reputed brand in any local market, it is very important to work on its marketing strategies so that you can reach to the targeted customers without any kind of inconvenience. The business companies follow lots of different kinds of strategies to target the right audience in the markets. However, if you are not able to make your business visible on search engine results, you will not be able to compete in the market. According to the research, more than 90% of internet users use search engine like Google to search for any business, products or service in any local market. In this kind of situation, Google Map listing will be a very effective tool to reach to the maximum number of customers without wasting money in expensive marketing techniques to target the local customers and markets. There are lots of different ways where Google Map listing will be very helpful for the growth of your business company. Whether you are going to start a new business in any market or you have a good reputation in the market, these strategies will be helpful in both of the situations for every business owner. It should be one of the primary strategies that you can make without any big investment in the market. If you are making your business company visible on the results of search engines and Google Map, your customers can easily search for it and can reach to your business without wasting time in it.
Address and contact details of your business for customers:
If you are customers are easily able to contact you whenever they need any product or service, it will be beneficial for growth of your company. Whether it is any commercial Store or any manufacturing company for any kind of product, the customers don’t want to face any kind of inconvenience to search for contact and address details. The time has changed now and most of the customers are using search engines to find the address and contact details of any company. In this situation, it will be great to go for option of Google Map listing for your company. On Google my business page, you will add the details of location, address and contact numbers for your customers. After that, whenever they will search for the name of your company at search engine online, they will be able to find all these details without any kind of inconvenience.
Directions for location on Google map:
Google Map is like a revolution in the world of technology and it is one of the most useful services used by millions of people around the world. Whenever you are travelling to search for any company or business, Google Map will be your local guide and it will help to provide directions to the location easily. There may be lots of customers in local market who wants to reach to your business Store or company to purchase your services or products. If they are unable to find a way to your business, it will be a big loss for your company. In this situation, it will be great to add location of your business company to Google Maps with Google my business services. After that, whenever any customer will search for your company, they can easily get directions on Google Maps to reach to your location. It will be the right tool that customers can use to reach to your business store or shop without any kind of inconvenience.
Provide offers or deals to the customers:
On Google my business page, you may also get help to provide deals and offers to your customers for growth of your business. On the special occasions and events, business companies provide some of the exceptional offers and discount deals for the customers. Providing new offers can be very beneficial to attract a large number of customers for your business products and services. If you are going to list your business on Google search engine to make it visible, there will be an option to add offers and new posts for the customers. It will be very beneficial if you want to attract a large number of customers for any newly launched product or your services on special occasions. Whether it is any festival location or end of season sale, it will be beneficial to reach to the customers with your offers with Google my business listing tool.
Reviews by the customers:
Google also provides options of the customer’s review for products and services of any business company listed on this search engine. As you know, the customers can attract to your business products and services on the basis of ratings and reviews of other users. If you are offering good quality products and services at an excellent price, you may easily get positive reviews of the customers on search engine. After that, other customers will also attract towards your business with the help of these customer reviews. It will also help to make improvements in your business product and service quality because you can take it as a feedback of the customers. Due to the reviews and rating of customers, you can make a good reputation in the market and it will be very beneficial for growth of your company. Therefore, it will be a great way to establish your business as a trusted brand in the market with Google my business tool.
Beneficial in SEO strategies:
If you are going to take your business at the next level of success with the help of your own business website, you already know about the importance of SEO Strategies for it. SEO is one of the primary requirements for every business website owner to grab the maximum traffic to the website. If you are using the website for your business to get more customers and small traffic, Google my business tool will be a good way to use it for SEO of the website. There will be an option to add your website link with all the information related to your company on Google search engine. After that, the customers can easily reach to the website and can find the details of your products and services. Therefore, you can use Google Map listing as a good way for SEO of your website by adding the details of your website with it. Because of all these benefits, it will be great to add your business to the list of search engine Google. After that, the customers will reach your company without any kind of inconvenience.
Hi, I am Sandipan Pramanick. I am a professional Graphics, Web Designer and Passionate about SEO, Digital Marketing and Content Writing. I am in this field around 4+ years. Currently, I am working in a private company as a SEO & Digital Marketing Executive, Asst. Graphics – Web Designer.